{"id":9046,"date":"2024-06-20T12:09:36","date_gmt":"2024-06-20T04:09:36","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=9046"},"modified":"2025-02-28T16:11:44","modified_gmt":"2025-02-28T08:11:44","slug":"fortuna-y-diversion-oks-enfoque-gamificado-de-la-banca-3","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/es\/blog\/fortuna-y-diversion-oks-enfoque-gamificado-de-la-banca-3\/","title":{"rendered":"Fortuna y diversi\u00f3n: el enfoque gamificado de OKB para la banca"},"content":{"rendered":"<h3><span data-text-color=\"secondary\">Introducci\u00f3n<\/span><\/h3>\n<p>En el cambiante panorama de la banca digital, la interacci\u00f3n con los clientes se ha convertido en un factor crucial para el \u00e9xito. OKB ha aprovechado el poder de la gamificaci\u00f3n para cautivar a sus usuarios de una manera \u00fanica y oportuna. Aprovechando las capacidades de Moneythor, OKB introdujo una funci\u00f3n innovadora en su aplicaci\u00f3n LiFit que permite a los clientes predecir su fortuna para el a\u00f1o siguiente. Esta iniciativa no solo tuvo eco entre su base de usuarios, sino que tambi\u00e9n impuls\u00f3 significativamente las tasas de interacci\u00f3n.<\/p>\n<h3><span data-text-color=\"secondary\">La importancia de la interacci\u00f3n con el cliente en la banca digital<\/span><\/h3>\n<p>En el competitivo entorno financiero actual, la interacci\u00f3n con el cliente es m\u00e1s importante que nunca. La banca digital ha transformado la forma en que las personas gestionan sus finanzas, ofreciendo comodidad y accesibilidad. Sin embargo, el auge de la banca digital tambi\u00e9n significa que los clientes tienen m\u00e1s opciones, lo que les facilita cambiarse a un competidor si no est\u00e1n satisfechos con los servicios de su banco actual.<\/p>\n<p>Los clientes comprometidos tienen m\u00e1s probabilidades de ser leales, usar m\u00e1s productos y servicios y brindar comentarios valiosos. Un alto nivel de compromiso puede generar mayores tasas de retenci\u00f3n, un mayor valor de vida \u00fatil y una relaci\u00f3n general m\u00e1s s\u00f3lida con el cliente.<\/p>\n<h3><span data-text-color=\"secondary\">Gamificaci\u00f3n: una clave para mejorar la participaci\u00f3n<\/span><\/h3>\n<p>La gamificaci\u00f3n se ha convertido en una herramienta poderosa en diversas industrias, incluida la banca. Al transformar actividades cotidianas en experiencias atractivas, los bancos pueden fomentar conexiones m\u00e1s profundas con sus clientes. La iniciativa de OKB ejemplifica c\u00f3mo la gamificaci\u00f3n se puede integrar de manera efectiva en las plataformas bancarias digitales para mejorar la participaci\u00f3n de los usuarios.<\/p>\n<p>Con el cambio de a\u00f1o, una \u00e9poca en la que la gente est\u00e1 especialmente interesada en lo que depara el futuro, OKB lanz\u00f3 una funci\u00f3n de predicci\u00f3n de la fortuna en su aplicaci\u00f3n LiFit. Esta funci\u00f3n, desarrollada con el motor de personalizaci\u00f3n todo en uno de Moneythor, permite a los usuarios sacudir un papelito de la fortuna digital y revelar una predicci\u00f3n personalizada para 2024. Lanzada a principios del nuevo a\u00f1o, aprovech\u00f3 la curiosidad natural y el optimismo que acompa\u00f1an a este per\u00edodo. Los usuarios estaban intrigados por la oportunidad de ver lo que podr\u00eda depararles 2024, lo que hizo que la funci\u00f3n fuera relevante y atractiva.<\/p>\n<div class=\"row\"  id=\"row-746216598\">\n\n\t<div id=\"col-1748177417\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"video video-fit mb\" style=\"padding-top:56.25%;\"><p><iframe loading=\"lazy\" title=\"Fortuna y diversi\u00f3n: el enfoque gamificado de OKB para la banca\" src=\"https:\/\/player.vimeo.com\/video\/962878677?dnt=1&amp;app_id=122963\" width=\"1020\" height=\"574\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<p>El 51,7% de los clientes que vieron la notificaci\u00f3n emergente decidieron participar, una tasa de participaci\u00f3n tres veces mayor que la respuesta t\u00edpica a otras recomendaciones en la aplicaci\u00f3n.<\/p>\n<h3><span data-text-color=\"secondary\">Por qu\u00e9 funcion\u00f3<\/span><\/h3>\n<p>Varios factores contribuyeron al \u00e9xito de la funci\u00f3n de boletos de la fortuna de OKB:<\/p>\n<ol>\n<li><strong>Oportunidad:<\/strong> El lanzamiento de esta funci\u00f3n a principios del nuevo a\u00f1o, cuando los usuarios naturalmente sienten curiosidad por su futuro, cre\u00f3 un contexto oportuno y relevante.<\/li>\n<li><strong>Personalizaci\u00f3n:<\/strong> La funci\u00f3n ofrec\u00eda una experiencia personalizada, haciendo que los usuarios se sintieran abordados y comprometidos directamente.<\/li>\n<li><strong>Sencillez y diversi\u00f3n:<\/strong> La interacci\u00f3n simple y l\u00fadica de agitar un papelito de la fortuna proporcion\u00f3 una diversi\u00f3n y alent\u00f3 a los usuarios a participar.<\/li>\n<\/ol>\n<h3><span data-text-color=\"secondary\">\u00bfC\u00f3mo puede ayudar Moneythor?<\/span><\/h3>\n<p>Al permitir interacciones personalizadas y atractivas, Moneythor ayuda a instituciones financieras como <a href=\"https:\/\/www.okb.co.jp\/\">OKB<\/a> Entregar contenido oportuno y relevante a sus usuarios.<\/p>\n<p>El motor de Moneythor act\u00faa como un puente entre los sistemas de back-end de las instituciones financieras y sus canales digitales, facilitando la entrega de experiencias atractivas y personalizadas para los usuarios finales. Al integrar el <a href=\"https:\/\/www.moneythor.com\/es\/soluciones-bancarias\/\">soluci\u00f3n de dinero<\/a>Los bancos y las empresas de tecnolog\u00eda financiera pueden mejorar sus ofertas digitales con funciones de gamificaci\u00f3n integradas, adem\u00e1s de brindar informaci\u00f3n personalizada, recomendaciones pr\u00e1cticas y est\u00edmulos contextuales dise\u00f1ados para mejorar la participaci\u00f3n del usuario.<\/p>\n<div class=\"row\"  id=\"row-1548751240\">\n\n\t<div id=\"col-189168391\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_634572095\">\n\t\t<a class=\"\" href=\"#newsletter-subscription-blog\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"Suscr\u00edbete al bolet\u00edn de Moneythor\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_634572095 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<style>\n#row-1548751240 > .col > .col-inner {\n  padding: 10px 0px 0px 0px;\n}\n<\/style>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Introduction In the fast-evolving landscape of digital banking, customer engagement has become a crucial factor for success. OKB, has harnessed the power of gamification to captivate its users in a unique and timely manner. Leveraging Moneythor&#8217;s capabilities, OKB introduced an innovative feature on their LiFit app. This allows customers to predict their fortune for the [&#8230;]\n","protected":false},"author":11,"featured_media":9049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[279,284],"tags":[],"class_list":["post-9046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How OKB Harnessed Gamification to Boost Engagement<\/title>\n<meta name=\"description\" content=\"OKB&#039;s fortune prediction feature demonstrates how gamification can boost engagement in the digital banking.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneythor.com\/es\/blog\/fortuna-y-diversion-oks-enfoque-gamificado-de-la-banca-3\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How OKB Harnessed Gamification to Boost Engagement\" \/>\n<meta property=\"og:description\" content=\"OKB&#039;s fortune prediction feature demonstrates how gamification can boost engagement in the digital banking.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.moneythor.com\/es\/blog\/fortuna-y-diversion-oks-enfoque-gamificado-de-la-banca-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Moneythor\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moneythorhq\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-20T04:09:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-28T08:11:44+00:00\" \/>\n<meta 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