{"id":8824,"date":"2024-04-22T11:14:04","date_gmt":"2024-04-22T03:14:04","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=8824"},"modified":"2025-02-25T21:46:26","modified_gmt":"2025-02-25T13:46:26","slug":"axis-bank-implementa-el-motor-de-personalizacion-de-vanguardia-de-moneythors","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/es\/compania\/axis-bank-implementa-el-motor-de-personalizacion-de-vanguardia-de-moneythors\/","title":{"rendered":"Axis Bank implementa el motor de personalizaci\u00f3n de vanguardia de Moneythor"},"content":{"rendered":"<div id=\"gap-1939085888\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1939085888 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>Moneythor, el proveedor l\u00edder de soluciones de fidelizaci\u00f3n e interacci\u00f3n personalizadas en tiempo real para bancos y empresas de tecnolog\u00eda financiera, anunci\u00f3 hoy que su tecnolog\u00eda ha sido implementada por <span data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Eje<\/span> Bank, uno de los principales bancos del sector privado de la India, ofrece experiencias personalizadas, pr\u00e1cticas y contextuales en tiempo real a sus clientes. A trav\u00e9s de esta asociaci\u00f3n, <span data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Eje<\/span>\u00a0El banco tiene como objetivo aumentar la participaci\u00f3n del cliente y mejorar su experiencia bancaria general.<\/p>\n<p><span style=\"font-style: inherit; font-weight: inherit;\"><span data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Eje<\/span> El banco ha implementado la plataforma de interacci\u00f3n digital de Moneythor para implementar recordatorios contextuales en tiempo real y participar en soluciones animadas de cierre de a\u00f1o para alentar a los clientes a probar diferentes experiencias en la aplicaci\u00f3n de banca m\u00f3vil. Al aprovechar las soluciones digitales de Moneythor, el banco procesar\u00e1 datos en tiempo real y gestionar\u00e1 la informaci\u00f3n a gran escala y los datos transaccionales.\u00a0<\/span><\/p>\n<p><span style=\"font-style: inherit; font-weight: inherit;\">Hablando de la asociaci\u00f3n,\u00a0<strong>Balaji N, presidente y director de la Unidad de Inteligencia Empresarial de\u00a0<span data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Eje<\/span>\u00a0Banco<\/strong>, coment\u00f3. <em>\u201cEn Axis Bank, nuestro principal objetivo es ofrecer una experiencia digital personalizada, fluida y atractiva a nuestros clientes. Al aprovechar la tecnolog\u00eda de Moneythor, podemos construir un motor de personalizaci\u00f3n de primera clase. Desbloquear nuevas oportunidades de crecimiento, profundizar las relaciones con los clientes e impulsar una ventaja competitiva sostenible en el mundo digital. Mediante la adopci\u00f3n de iniciativas de automatizaci\u00f3n inteligente, fortaleceremos nuestra propuesta de valor y ofreceremos programas personalizados atractivos a gran escala\u201d.<\/em><\/span><\/p>\n<p><span style=\"font-style: inherit; font-weight: inherit;\"><strong>Olivier Berthier, presidente de Moneythor<\/strong>, agregado <em>\u201cEstamos encantados de asociarnos con Axis Bank para ofrecer nuestra soluci\u00f3n integral de personalizaci\u00f3n en tiempo real a los clientes de la India. Axis est\u00e1 transformando la experiencia de banca digital para sus clientes y estamos entusiasmados de poder apoyarlos en este esfuerzo a trav\u00e9s de nuestro motor de personalizaci\u00f3n y participaci\u00f3n dedicado a los servicios de banca digital. Adem\u00e1s, esta es la primera implementaci\u00f3n a gran escala de Moneythor en la India y esperamos ampliar las capacidades de nuestra soluci\u00f3n en lo que es un mercado enormemente emocionante para nosotros\u201d.<\/em><\/span><\/p>\n\t<div id=\"gap-557554003\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-557554003 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_606067514\">\n\t\t<a class=\"\" href=\"#newsletter-subscription-blog\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"Suscr\u00edbete al bolet\u00edn de Moneythor\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_606067514 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Moneythor, the leading provider of real-time, personalised engagement and loyalty solutions for banks and fintech firms today announced. Its technology has been deployed by Axis Bank, one of the leading private sector banks in India. Bringing real-time personalised, actionable and contextual experiences to its customers. Through this partnership, Axis\u00a0Bank aims to increase customer engagement and [&#8230;]\n","protected":false},"author":11,"featured_media":8825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[12,285],"tags":[],"class_list":["post-8824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","category-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Axis Bank deploys Moneythor\u2019s cutting edge personalisation engine<\/title>\n<meta name=\"description\" content=\"Axis Bank deploys Moneythor\u2019s cutting edge personalisation engine to deliver real-time and personalised insights to its customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneythor.com\/es\/compania\/axis-bank-implementa-el-motor-de-personalizacion-de-vanguardia-de-moneythors\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Axis Bank deploys Moneythor\u2019s cutting edge personalisation engine\" \/>\n<meta property=\"og:description\" content=\"Axis Bank deploys Moneythor\u2019s cutting edge personalisation engine to deliver real-time and personalised insights to its customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.moneythor.com\/es\/compania\/axis-bank-implementa-el-motor-de-personalizacion-de-vanguardia-de-moneythors\/\" \/>\n<meta property=\"og:site_name\" content=\"Moneythor\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moneythorhq\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-22T03:14:04+00:00\" \/>\n<meta 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