{"id":8587,"date":"2024-03-05T16:43:54","date_gmt":"2024-03-05T08:43:54","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=8587"},"modified":"2024-03-27T17:03:15","modified_gmt":"2024-03-27T09:03:15","slug":"mas-grande-mas-atrevida-mas-elegante-conozca-la-nueva-marca-moneythor","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/es\/compania\/mas-grande-mas-atrevida-mas-elegante-conozca-la-nueva-marca-moneythor\/","title":{"rendered":"M\u00e1s fuerte, m\u00e1s audaz y m\u00e1s elegante. Conoce la nueva imagen de Moneythor."},"content":{"rendered":"<p>En 2013, comenzamos con la misi\u00f3n de mejorar la experiencia de banca digital del cliente, enfoc\u00e1ndonos en brindar soluciones de administraci\u00f3n de dinero digital a bancos de todas las formas y tama\u00f1os, principalmente centradas en casos de uso de administraci\u00f3n financiera personal (PFM). En aquel entonces, nunca podr\u00edamos haber imaginado el ritmo del cambio dentro de la industria bancaria.<\/p>\n<p>Siempre nos hemos esforzado no s\u00f3lo para mantenernos al d\u00eda sino tambi\u00e9n para adelantarnos a este cambio.<\/p>\n<p>Hoy en d\u00eda, ofrecemos un motor de personalizaci\u00f3n completo y todo en uno dise\u00f1ado para involucrar a los clientes durante todo su recorrido con sus instituciones financieras, no solo en un momento dado. A lo largo de los a\u00f1os, hemos agregado soporte para muchos casos de uso m\u00e1s all\u00e1 de la administraci\u00f3n de dinero y el enriquecimiento de transacciones, como capacidades de marketing contextual, Open Banking, administraci\u00f3n avanzada de lealtad, programas de referencia complejos y t\u00e9cnicas de gamificaci\u00f3n totalmente configurables. Nos destacamos como el \u00fanico proveedor en nuestro espacio con una oferta tan amplia.<\/p>\n<p><strong>Una plataforma. Muchos casos de uso. Flexible a las necesidades internas de un banco<\/strong>.<\/p>\n<p>Ahora es el momento de mirar y sonar la pieza.<\/p>\n<p>Por eso, presentamos nuestra nueva marca, dise\u00f1ada para mostrar nuestra dedicaci\u00f3n a innovar continuamente la relaci\u00f3n banco-cliente digital.<\/p>\n<p><strong>El nuevo Moneythor<\/strong><\/p>\n<p>Nuestra nueva apariencia es elegante, limpia y madura. Hemos elegido colores que son en\u00e9rgicos pero sofisticados y que dan vida a nuestro mensaje e historia. Elegimos varios tonos de verde como expresi\u00f3n de progreso y crecimiento.<\/p>\n<p>Necesit\u00e1bamos incorporar movimiento a nuestro dise\u00f1o; despu\u00e9s de todo, somos un motor que avanza y evoluciona constantemente. Nuestro dise\u00f1o necesitaba ser representativo de esto. Y as\u00ed, ver\u00e1 el gr\u00e1fico de la cinta que fluye a lo largo de nuestros activos y sitio web como referencia a este movimiento y evoluci\u00f3n.<\/p>\n<p>Hemos simplificado nuestro logotipo pero igualmente le hemos agregado una nueva capa. Ya no solo nuestra marca, sino una visi\u00f3n sucinta de todo lo que nuestras soluciones pueden hacer.<\/p>\n\t<div id=\"gap-2085477414\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2085477414 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-1193975660\">\n\n\t<div id=\"col-1683310578\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1858219849\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"1020\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/MT-Logo-with-Tagline-Full-Colour_01-1024x1024.png\" class=\"attachment-large size-large\" alt=\"Logotipo de Mt con eslogan (a todo color) 01\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/MT-Logo-with-Tagline-Full-Colour_01-1024x1024.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/MT-Logo-with-Tagline-Full-Colour_01-600x600.png 600w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/MT-Logo-with-Tagline-Full-Colour_01-150x150.png 150w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/MT-Logo-with-Tagline-Full-Colour_01-768x768.png 768w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/MT-Logo-with-Tagline-Full-Colour_01-1536x1536.png 1536w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/MT-Logo-with-Tagline-Full-Colour_01-2048x2048.png 2048w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/MT-Logo-with-Tagline-Full-Colour_01-12x12.png 12w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1858219849 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1683310578 > .col-inner {\n  padding: 30px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1315177285\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1978277222\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"574\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/2024-02-16_Moneythor_Key-Visual-02-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"2024 02 16 Imagen clave de Moneythor 02\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/2024-02-16_Moneythor_Key-Visual-02-1024x576.jpg 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/2024-02-16_Moneythor_Key-Visual-02-768x432.jpg 768w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/2024-02-16_Moneythor_Key-Visual-02-1536x864.jpg 1536w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/2024-02-16_Moneythor_Key-Visual-02-2048x1152.jpg 2048w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/2024-02-16_Moneythor_Key-Visual-02-18x10.jpg 18w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1978277222 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<p><strong>El volante de compromiso \u2013 Adquirir. Activar. Comprometer.<\/strong><\/p>\n<p>A medida que evolucionamos como empresa, nos qued\u00f3 claro que los recorridos de los clientes ofrecidos por los bancos tradicionalmente estaban aislados. Una parte del viaje fue personalizada mientras que el resto no.<\/p>\n<p>El problema es que los clientes no saben que una l\u00ednea de negocio del banco los registra, otra administra sus tarjetas de cr\u00e9dito mientras que otras se enfocan en sus dep\u00f3sitos, necesidades de inversi\u00f3n, contenido y educaci\u00f3n sobre bienestar financiero, y m\u00e1s, todos ubicados en pisos completamente diferentes. .<\/p>\n<p>El concepto de volante de compromiso naci\u00f3 para alinear las diferentes etapas del proceso bancario, independientes del producto, para garantizar que se brinden experiencias extraordinarias a los clientes de manera continua, creando impulso y generando un crecimiento sostenible y rentable para las instituciones financieras.<\/p>\n<p>Creemos que las peque\u00f1as acciones en cada etapa son las que crean las mayores reacciones a lo largo del tiempo.<\/p>\n\t<div id=\"gap-1619457311\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1619457311 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<h4 style=\"text-align: center;\"><strong>Adquisici\u00f3n, activaci\u00f3n e interacci\u00f3n en su m\u00e1xima expresi\u00f3n.<\/strong><\/h4>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_376186859\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"536\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/ACQUIRE-1024x538.png\" class=\"attachment-large size-large\" alt=\"Adquirir\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/ACQUIRE-1024x538.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/ACQUIRE-768x403.png 768w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/ACQUIRE-18x9.png 18w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/ACQUIRE.png 1200w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_376186859 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1147926060\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1147926060 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>Estamos emocionados y esperando con ansias la siguiente fase de nuestro viaje. Entonces, la pregunta es: \u00bfest\u00e1 interesado en pensar de manera m\u00e1s amplia y audaz en lo que respecta al compromiso digital y la personalizaci\u00f3n de los recorridos de sus clientes bancarios?<\/p>\n<p>Visita nuestro nuevo sitio web para saber m\u00e1s.<\/p>\n\t<div id=\"gap-1724972183\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1724972183 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_904679859\">\n\t\t<a class=\"\" href=\"#newsletter-subscription-blog\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"Suscr\u00edbete al bolet\u00edn de Moneythor\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_904679859 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In 2013, we started with a mission to improve the customer digital banking experience with a focus on providing digital money management solutions to banks of all shapes and sizes, mainly centred around Personal Financial Management (PFM) use cases. Back then, we could never have envisioned the pace of change within the banking industry. We [&#8230;]\n","protected":false},"author":11,"featured_media":8601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[279,12],"tags":[],"class_list":["post-8587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-company"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meet The New Moneythor<\/title>\n<meta name=\"description\" content=\"We are introducing our new brand, designed to showcase our dedication to continuously innovating the digital bank-customer relationship.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneythor.com\/es\/compania\/mas-grande-mas-atrevida-mas-elegante-conozca-la-nueva-marca-moneythor\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet The New Moneythor\" \/>\n<meta property=\"og:description\" content=\"We are introducing our new brand, designed to showcase our dedication to continuously innovating the digital bank-customer relationship.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.moneythor.com\/es\/compania\/mas-grande-mas-atrevida-mas-elegante-conozca-la-nueva-marca-moneythor\/\" \/>\n<meta property=\"og:site_name\" content=\"Moneythor\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moneythorhq\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-05T08:43:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-27T09:03:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/LW-Templates-for-Articles-NEW-BRANDING-9.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lorna Waldron\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@moneythor\" \/>\n<meta name=\"twitter:site\" content=\"@moneythor\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lorna Waldron\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.moneythor.com\/company\/bigger-bolder-sleeker-meet-the-new-moneythor-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.moneythor.com\/company\/bigger-bolder-sleeker-meet-the-new-moneythor-brand\/\"},\"author\":{\"name\":\"Lorna Waldron\",\"@id\":\"https:\/\/www.moneythor.com\/#\/schema\/person\/ede6c2a04781ddfaf8d285bcacd38c19\"},\"headline\":\"Bigger, Bolder, Sleeker. 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