{"id":7436,"date":"2023-12-29T13:30:27","date_gmt":"2023-12-29T05:30:27","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=7436"},"modified":"2024-03-04T20:08:33","modified_gmt":"2024-03-04T12:08:33","slug":"principales-tendencias-bancarias-2024","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/es\/tecnologia\/banca-digital\/principales-tendencias-bancarias-2024\/","title":{"rendered":"Principales tendencias para la banca en 2024"},"content":{"rendered":"<p>A medida que nos acercamos a 2024, la banca digital se prepara para cambios sustanciales, influenciados por tendencias emergentes que est\u00e1n remodelando el panorama financiero. En el \u00faltimo a\u00f1o, la din\u00e1mica global ha dado lugar a temas convincentes que est\u00e1n ganando importancia. En este entorno de r\u00e1pida evoluci\u00f3n, las preocupaciones tradicionales de prevenci\u00f3n de fraudes y estafas han adquirido nuevas dimensiones, involucrando no solo a los equipos de ciberseguridad sino tambi\u00e9n a los departamentos de marketing, productos y experiencia del cliente.<\/p>\n<p>Al mismo tiempo, ha aumentado el enfoque en la activaci\u00f3n de clientes, y 2024 se considera un a\u00f1o en el que este per\u00edodo se vuelve crucial para el \u00e9xito de las iniciativas de banca digital. Adem\u00e1s, la integraci\u00f3n de t\u00e9cnicas de gamificaci\u00f3n en las experiencias bancarias ha pasado de ser una tendencia regional a una necesidad global.<\/p>\n<p>En este art\u00edculo, exploramos estas tendencias y su papel fundamental en la configuraci\u00f3n del panorama de la banca digital durante el pr\u00f3ximo a\u00f1o.<\/p>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:1.5em;margin-bottom:1.5em;max-width:0px;height:4px;background-color:rgb(242, 192, 40);\"><\/div>\n<h2><span data-text-color=\"success\"><strong>Activaci\u00f3n del cliente<\/strong><\/span><\/h2>\n<div class=\"row align-middle\"  id=\"row-898572050\">\n\n\t<div id=\"col-1458383941\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1360926138\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" style=\"margin:46px 0px 0px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"569\" height=\"1024\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/12\/Mastercard-Screens-569x1024.png\" class=\"attachment-large size-large\" alt=\"Pantallas Mastercard\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/12\/Mastercard-Screens-569x1024.png 569w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/12\/Mastercard-Screens-333x600.png 333w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/12\/Mastercard-Screens-768x1382.png 768w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/12\/Mastercard-Screens-853x1536.png 853w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/12\/Mastercard-Screens-1138x2048.png 1138w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/12\/Mastercard-Screens.png 1625w\" sizes=\"auto, (max-width: 569px) 100vw, 569px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1360926138 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1458383941 > .col-inner {\n  padding: 0px 0px 0px 0px;\n  margin: 0px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1336067363\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>Para 2024, prevemos que \u201cactivaci\u00f3n\u201d ocupar\u00e1 un lugar central como una de las palabras clave del a\u00f1o en la banca digital. Este a\u00f1o ya ha sido testigo de un \u00e9nfasis cada vez mayor en la activaci\u00f3n de los clientes bancarios, y tanto los bancos tradicionales como los actores digitales emergentes se enfrentan al desaf\u00edo de garantizar que los clientes adquiridos se traduzcan en rentabilidad.<\/p>\n<p>A principios de este a\u00f1o, llevamos a cabo una investigaci\u00f3n en profundidad sobre la activaci\u00f3n y exploramos los desaf\u00edos y oportunidades asociados.\u00a0<\/p>\n<p><a href=\"https:\/\/www.moneythor.com\/es\/aumentar-la-adquisicion-de-nuevos-clientes-y-su-participacion-en-la-banca-digital\/?utm_source=blog_trends_2024&amp;utm_medium=organic&amp;utm_campaign=ff_report_2023\"><strong>Accede al informe detallado aqu\u00ed<\/strong><\/a><\/p>\n<p>Esta exploraci\u00f3n dio lugar al concepto de Gesti\u00f3n de Activaci\u00f3n del Cliente (CAM), el enfoque estrat\u00e9gico y basado en procesos para garantizar que los clientes bancarios se conviertan en usuarios activados y comprometidos de experiencias bancarias verdaderamente personalizadas.<\/p>\n<p>Para obtener m\u00e1s informaci\u00f3n sobre CAM,\u00a0<a href=\"https:\/\/www.moneythor.com\/es\/2023\/11\/14\/guia-de-gestion-de-activacion-de-clientes\/?utm_source=blog_trends_2024&amp;utm_medium=organic&amp;utm_campaign=cam_2023\"><strong>consulta nuestra gu\u00eda aqu\u00ed<\/strong><\/a><strong>.<\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:1.5em;margin-bottom:1.5em;max-width:0px;height:4px;background-color:rgb(242, 192, 40);\"><\/div>\n<h2><span data-text-color=\"success\"><strong>Gamificaci\u00f3n<\/strong><\/span><\/h2>\n<div class=\"row align-middle\"  id=\"row-666202786\">\n\n\t<div id=\"col-30832939\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>En Moneythor, llevamos varios a\u00f1os desarrollando capacidades y experiencias habilitadas que combinan t\u00e9cnicas de lealtad y gamificaci\u00f3n en viajes de banca digital. Hemos sido testigos de resultados mensurables, como un mayor compromiso y activaci\u00f3n, que estos programas han brindado a muchos de nuestros clientes en Asia.<br \/>\u00a0<br \/>En 2023, observamos una demanda creciente en todos los continentes, con un inter\u00e9s cada vez mayor en estas t\u00e9cnicas en Medio Oriente, \u00c1frica, Europa y Am\u00e9rica. Anticipamos que las instituciones financieras de todo el mundo aprovechar\u00e1n cada vez m\u00e1s las t\u00e9cnicas de fidelizaci\u00f3n gamificadas en 2024, no solo en sus programas tradicionales de tarjetas\/gastos, sino tambi\u00e9n para impulsar procesos de ahorro\/dep\u00f3sito m\u00e1s gratificantes, as\u00ed como para mejorar su gesti\u00f3n financiera personal (PFM) y programas de bienestar financiero.<\/p>\n<p><a href=\"https:\/\/www.moneythor.com\/es\/2021\/12\/01\/descubriendo-la-gamificacion-en-la-banca-digital\/?utm_source=blog_trends_2024&amp;utm_medium=organic&amp;utm_campaign=gamification\"><strong>Lea m\u00e1s sobre la gamificaci\u00f3n en la banca digital<\/strong><\/a><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1191991207\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2005247961\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" style=\"margin:34px 0px 0px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"569\" height=\"1024\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/12\/9-569x1024.png\" class=\"attachment-large size-large\" alt=\"9\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/12\/9-569x1024.png 569w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/12\/9-333x600.png 333w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/12\/9-768x1382.png 768w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/12\/9-853x1536.png 853w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/12\/9-1138x2048.png 1138w\" sizes=\"auto, (max-width: 569px) 100vw, 569px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_2005247961 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:1.5em;margin-bottom:1.5em;max-width:0px;height:4px;background-color:rgb(242, 192, 40);\"><\/div>\n<h2><span data-text-color=\"success\"><strong>Prevenci\u00f3n de fraude y estafa<\/strong><\/span><\/h2>\n<div class=\"row align-middle\"  id=\"row-693133186\">\n\n\t<div id=\"col-865990088\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2043511212\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" style=\"margin:31px 0px 0px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"514\" height=\"1024\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/09\/Campaign2V3_Home_Compressed-514x1024.png\" class=\"attachment-large size-large\" alt=\"Campa\u00f1a 2v3 Inicio comprimido\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/09\/Campaign2V3_Home_Compressed-514x1024.png 514w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/09\/Campaign2V3_Home_Compressed-301x600.png 301w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/09\/Campaign2V3_Home_Compressed-768x1530.png 768w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/09\/Campaign2V3_Home_Compressed-771x1536.png 771w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/09\/Campaign2V3_Home_Compressed.png 964w\" sizes=\"auto, (max-width: 514px) 100vw, 514px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_2043511212 {\n  width: 82%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-189730412\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>Aunque han sido una preocupaci\u00f3n persistente durante varios a\u00f1os, el fraude y las estafas en l\u00ednea han alcanzado niveles sin precedentes en todo el mundo. En particular, la responsabilidad de prevenirlos se ha expandido m\u00e1s all\u00e1 de los equipos de CISO, y ahora involucra a equipos de marketing, productos y experiencia del cliente en instituciones financieras de todos los tama\u00f1os, a menudo bajo la gu\u00eda activa de los reguladores.<\/p>\n<p>Es evidente que la prevenci\u00f3n eficaz del fraude y las estafas depende en gran medida de educar a los clientes para detectar, evitar y denunciar intentos o sucesos exitosos. En respuesta, las principales instituciones financieras han buscado implementar experiencias educativas personalizadas, viables y, en un n\u00famero creciente de casos, gamificadas, centradas en la prevenci\u00f3n.<\/p>\n<p><a href=\"https:\/\/www.moneythor.com\/es\/2023\/10\/16\/equilibrando-la-seguridad-y-las-experiencias-perfectas\/?utm_source=blog_trends_2024&amp;utm_medium=organic&amp;utm_campaign=security\"><strong>Lea nuestra gu\u00eda detallada sobre esto<\/strong><\/a><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<style>\n#row-693133186 > .col > .col-inner {\n  padding: 22px 0px 0px 0px;\n}\n<\/style>\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:0.5em;margin-bottom:0.5em;max-width:0px;height:4px;background-color:rgb(242, 192, 40);\"><\/div>\n<h2><span style=\"color: #f2c028;\">Conclusi\u00f3n<\/span><\/h2>\n<p>\u00a0<\/p>\n<p>De cara a 2024, se espera que el sector de la banca digital crezca e innove, y la prevenci\u00f3n del fraude y las estafas, la gamificaci\u00f3n y la gesti\u00f3n de la activaci\u00f3n de clientes contribuir\u00e1n a esta evoluci\u00f3n. Mantenerse al tanto de estos cambios ser\u00e1 crucial para las instituciones financieras que buscan posicionarse favorablemente en el panorama din\u00e1mico de la banca digital.<\/p>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:3.0em;margin-bottom:3.0em;max-width:50px;height:4px;background-color:rgb(242, 192, 40);\"><\/div>\n\t<div class=\"img has-hover sg-popup-id-8342 x md-x lg-x y md-y lg-y\" id=\"image_107446092\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"Suscr\u00edbete al bolet\u00edn de Moneythor\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_107446092 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>As we approach 2024, digital banking is set for substantial changes, influenced by emerging trends that are reshaping the financial landscape. In the past year, global dynamics have given rise to compelling themes that are gaining prominence. In this fast-evolving environment, the traditional concerns of fraud and scam prevention have taken on new dimensions, involving [&#8230;]\n","protected":false},"author":11,"featured_media":8361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7,279,64],"tags":[],"class_list":["post-7436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis-opinions","category-blog","category-digital-banking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top Banking Trends 2024<\/title>\n<meta name=\"description\" content=\"We explore top banking trends and their pivotal role in shaping the digital banking landscape in the coming year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneythor.com\/es\/tecnologia\/banca-digital\/principales-tendencias-bancarias-2024\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Banking Trends 2024\" \/>\n<meta property=\"og:description\" content=\"We explore top banking trends and their pivotal role in shaping the digital banking landscape in the coming year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.moneythor.com\/es\/tecnologia\/banca-digital\/principales-tendencias-bancarias-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Moneythor\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moneythorhq\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-29T05:30:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-04T12:08:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/12\/LW-Templates-for-Articles-NEW-BRANDING-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lorna Waldron\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@moneythor\" \/>\n<meta name=\"twitter:site\" content=\"@moneythor\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lorna Waldron\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" 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