{"id":7353,"date":"2023-11-15T10:00:52","date_gmt":"2023-11-15T02:00:52","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=7353"},"modified":"2024-03-04T20:09:56","modified_gmt":"2024-03-04T12:09:56","slug":"moneythor-lanza-plataforma-de-camaras","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/es\/compania\/moneythor-lanza-plataforma-de-camaras\/","title":{"rendered":"Moneythor lanza plataforma de gesti\u00f3n de activaci\u00f3n de clientes"},"content":{"rendered":"<p><strong>Singapur, 15 de noviembre de 2023<\/strong> \u2013 Moneythor, el proveedor l\u00edder de soluciones de personalizaci\u00f3n y participaci\u00f3n digital para instituciones financieras, anunci\u00f3 hoy en el Festival FinTech de Singapur el lanzamiento de su innovador conjunto de productos de activaci\u00f3n para abordar los desaf\u00edos cruciales que enfrentan los bancos y las empresas de tecnolog\u00eda financiera al cultivar relaciones rentables y duraderas con los clientes. .<\/p>\n\n\t<div id=\"col-447885292\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"video video-fit mb\" style=\"padding-top:56.25%;\"><p><iframe loading=\"lazy\" title=\"\u00bfQu\u00e9 es la gesti\u00f3n de activaci\u00f3n de clientes?\" src=\"https:\/\/player.vimeo.com\/video\/883158668?dnt=1&amp;app_id=122963\" width=\"1020\" height=\"574\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/p>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-447885292 > .col-inner {\n  padding: 30px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<p>En un estudio reciente realizado en colaboraci\u00f3n con <a href=\"https:\/\/www.moneythor.com\/es\/aumentar-la-adquisicion-de-nuevos-clientes-y-su-participacion-en-la-banca-digital\/\">Futuros de tecnolog\u00eda financiera<\/a>, Moneythor descubri\u00f3 un desaf\u00edo global entre los bancos: la lucha por implementar estrategias de adquisici\u00f3n exitosas y fomentar el compromiso posterior a la adquisici\u00f3n. Seg\u00fan la encuesta, s\u00f3lo el 23% de las instituciones financieras consideran eficaces sus m\u00e9todos de adquisici\u00f3n. Adem\u00e1s, la investigaci\u00f3n revel\u00f3 una tasa de abandono preocupante de 15% entre los clientes reci\u00e9n adquiridos en un plazo de tres meses, y se requiere un largo plazo promedio de 12 meses para que un cliente sea rentable.<\/p>\n<p>En respuesta a estos desaf\u00edos, Moneythor ha sido pionero en el concepto de <a href=\"https:\/\/www.moneythor.com\/es\/2023\/11\/14\/guia-de-gestion-de-activacion-de-clientes\/\">Gesti\u00f3n de activaci\u00f3n de clientes (CAM)<\/a>, que propone un proceso sistem\u00e1tico que abarca la adquisici\u00f3n, el compromiso y la motivaci\u00f3n de los clientes, todo ello destinado a fomentar el uso activo y eficaz de productos y servicios financieros y al mismo tiempo abordar las ambiciones de bienestar financiero de los clientes.<\/p>\n<p>Dando vida al concepto, Moneythor ha lanzado su <a href=\"https:\/\/www.moneythor.com\/es\/gestion-de-activacion-de-clientes\/\">Plataforma de gesti\u00f3n de activaci\u00f3n de clientes<\/a>, un conjunto de funciones dise\u00f1adas para integrarse perfectamente con cualquier sistema bancario central. Esta plataforma permite a las instituciones financieras adquirir y activar clientes de manera efectiva y simult\u00e1nea, lo que lleva a una mayor adopci\u00f3n y uso de productos.<\/p>\n<p>La plataforma ofrece una variedad de funciones que incluyen gesti\u00f3n avanzada de referencias, puntos, vales y tarjetas de regalo, reembolsos, desaf\u00edos y t\u00e9cnicas de gamificaci\u00f3n.<\/p>\n<p>Hablando sobre el lanzamiento, el director ejecutivo de Moneythor, Olivier Berthier, coment\u00f3: \u201cEstamos entusiasmados de llevar al mercado nuestro conjunto de funciones de activaci\u00f3n modernas. Creemos firmemente que los bancos y las empresas de tecnolog\u00eda financiera est\u00e1n siendo desatendidos con las t\u00e9cnicas y productos heredados disponibles para ellos, lo que resulta en oportunidades perdidas para mejorar la adopci\u00f3n y utilizaci\u00f3n de sus servicios. Nuestra investigaci\u00f3n reciente subraya las dificultades que enfrentan los bancos para garantizar la rentabilidad de los clientes a largo plazo, y creemos firmemente que la Gesti\u00f3n de Activaci\u00f3n del Cliente, junto con nuestra plataforma, presentan la soluci\u00f3n definitiva a estos desaf\u00edos\u201d.<\/p>\n<p>Moneythor mostrar\u00e1 su plataforma de gesti\u00f3n de activaci\u00f3n de clientes en el Festival FinTech de Singapur del 15 al 17 de noviembre.<\/p>\n<p>\u00a0<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_371120956\">\n\t\t<a class=\"\" href=\"#newsletter-subscription-blog\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"Suscr\u00edbete al bolet\u00edn de Moneythor\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_371120956 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Singapore, 15 November 2023 &#8211; Moneythor, the leading provider of personalisation and digital engagement solutions for financial institutions today at Singapore FinTech Festival, announced the launch of its innovative suite of activation products to address the crucial challenges faced by banks and fintech firms in cultivating long-running profitable customer relationships. In a recent study conducted [&#8230;]\n","protected":false},"author":11,"featured_media":8368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[12,285],"tags":[],"class_list":["post-7353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","category-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Moneythor launches Customer Activation Management Platform | Moneythor<\/title>\n<meta name=\"description\" content=\"Moneythor announced the launch of its innovative suite of activation products to help banks cultivate profitable customer relationships.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneythor.com\/es\/compania\/moneythor-lanza-plataforma-de-camaras\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moneythor launches Customer Activation Management Platform | Moneythor\" \/>\n<meta property=\"og:description\" content=\"Moneythor announced the launch of its innovative suite of activation products to help banks cultivate profitable customer relationships.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.moneythor.com\/es\/compania\/moneythor-lanza-plataforma-de-camaras\/\" \/>\n<meta property=\"og:site_name\" content=\"Moneythor\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moneythorhq\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-15T02:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-04T12:09:56+00:00\" \/>\n<meta property=\"og:image\" 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