{"id":7323,"date":"2023-11-14T20:27:27","date_gmt":"2023-11-14T12:27:27","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=7323"},"modified":"2024-06-06T15:22:26","modified_gmt":"2024-06-06T07:22:26","slug":"guia-de-gestion-de-activacion-de-clientes","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/es\/tecnologia\/banca-digital\/guia-de-gestion-de-activacion-de-clientes\/","title":{"rendered":"C\u00f3mo impulsar la rentabilidad gestionando la activaci\u00f3n de los clientes"},"content":{"rendered":"\t<div id=\"gap-405988922\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-405988922 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<h1><span style=\"color: #da614d;\">The current state of play<\/span><\/h1>\n<p><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">In today\u2019s competitive banking landscape, there is an imperative for incumbent and new digital banks to grow their profitable customer base. Current methods are failing. When surveyed, only 23% of financial institutions said that their acquisition strategies were successful. Banks today struggle to effectively acquire customers and when they do, they struggle to engage them post-acquisition. <\/span><span style=\"color: #e14d43;\"><strong><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">15% of newly acquired customers drop-off within the first 3 months and it takes on average 12 months for a customer to become profitable.<\/span><\/strong><\/span><\/p>\n<div class=\"row\"  id=\"row-1196978089\">\n\n\t<div id=\"col-1269446473\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">The current technologies and approaches available are not effective at data tracking and management, nor are they suitable for the long-term engagement of customers. What is the point of acquiring a customer who doesn\u2019t use your product or service? Or one who ends up costing you money to acquire?<\/span><\/p>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">With so much data and innovative tools on the market, it is surprising that these significant challenges have not been met with a solution.<\/span><\/p>\n<p><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Banks need a systematic solution that can allow them to not only engage customers as they acquire them, but to activate them and ensure product adoption and usage from the start of the relationship.<\/span><\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1269446473 > .col-inner {\n  padding: 0px 0px 0px 0px;\n  margin: 0px 0px -34px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-145493913\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1314869981\">\n\t\t<a class=\"\" href=\"#whitepaper-download\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/11\/Guide-Download-Pic-7-724x1024.png\" class=\"attachment-large size-large\" alt=\"What is Customer Activation Management?\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/11\/Guide-Download-Pic-7-724x1024.png 724w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/11\/Guide-Download-Pic-7-424x600.png 424w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/11\/Guide-Download-Pic-7-768x1086.png 768w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/11\/Guide-Download-Pic-7-1086x1536.png 1086w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/11\/Guide-Download-Pic-7-1448x2048.png 1448w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/11\/Guide-Download-Pic-7.png 1587w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_1314869981 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">That\u2019s why <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Customer Activation Management<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\"> needs to be an important part of banks\u2019 growth strategy, helping them overcome the above-mentioned challenges and position them on a path towards sustainable business growth.<\/span><\/p>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:3.0em;margin-bottom:3.0em;max-width:50px;height:4px;background-color:rgb(218, 97, 77);\"><\/div>\n\t<div id=\"text-3897117472\" class=\"text\">\n\t\t\n<h2><span style=\"color: #da614d;\">What is Customer Activation Management?<\/span><\/h2>\n\t\t\n<style>\n#text-3897117472 {\n  color: rgb(0,0,0);\n}\n#text-3897117472 > * {\n  color: rgb(0,0,0);\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-228691945\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-228691945 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<p style=\"text-align: center;\"><em><span style=\"color: #e14d43;\"><strong><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">&#8220;Customer Activation Management focuses on the <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">systematic<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\"> and <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">purposeful process<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\"> of acquiring, engaging, educating, and motivating customers to actively and effectively use the financial institutions\u2019 products or services. It aims to <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">acquire and convert passive customers into actively involved and loyal ones<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">, thereby maximising the value of each customer relationship.&#8221;<\/span><\/strong><\/span><\/em><\/p>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">No doubt most people have come across the term \u201cactivation\u201d in some form throughout their career. It can loosely be applied to activities that encourage product adoption and the most common definition found for activation is \u201cthe first time customers get value from your product\u201d.<\/span><\/p>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">In the grand scheme of how valuable active customers are to financial institutions, this definition does not cover the real impact that effective activation can have. What\u2019s more, the idea of the \u201cfirst time\u201d implies that activation is a one-time thing, where in reality, continuous product adoption and usage are key growth factors for financial institutions.<\/span><\/p>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">It begs the question: why has there not been an effective approach created to ensure that activation techniques become an integrated and crucial piece of a bank\u2019s path towards growing their profitable customer base?<\/span><\/p>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">It was with this thought in mind that the concept of Customer Activation Management was born.<\/span><\/p>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:3.0em;margin-bottom:3.0em;max-width:50px;height:4px;background-color:rgb(218, 97, 77);\"><\/div>\n<h2><span style=\"color: #da614d;\">What are the benefits of Customer Activation Management?<\/span><\/h2>\n\t<div id=\"gap-761206943\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-761206943 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_730691418\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/11\/Personalised-Insights-Financial-Management-19.png\" class=\"attachment-large size-large\" alt=\"Data-driven Activation\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_730691418 {\n  width: 6%;\n}\n<\/style>\n\t<\/div>\n\t\n<h3><span class=\"OYPEnA text-decoration-none text-strikethrough-none\" style=\"color: #e14d43;\">Data-driven insights<\/span><\/h3>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Customer Activation Management enhances data-driven insights by providing a continuous stream of user interactions and behaviours, enriching the data pool for more accurate and actionable analytics.<\/span><\/p>\n\t<div id=\"gap-168175981\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-168175981 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_972225036\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/11\/Personalised-Insights-Financial-Management-20.png\" class=\"attachment-large size-large\" alt=\"Customer Activation Management\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_972225036 {\n  width: 6%;\n}\n<\/style>\n\t<\/div>\n\t\n<h3 class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\" style=\"color: #e14d43;\">Improved cost efficiency<\/span><\/h3>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Customer Activation Management optimises cost efficiency by reducing the need for costly and ineffective traditional customer acquisition, as active customers are more likely to stay, use more services, and require fewer resources for retention in the future.<\/span><\/p>\n\t<div id=\"gap-1603527723\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1603527723 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1913282448\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/11\/Personalised-Insights-Financial-Management-21.png\" class=\"attachment-large size-large\" alt=\"Product Adoption\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1913282448 {\n  width: 6%;\n}\n<\/style>\n\t<\/div>\n\t\n<h3 class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\" style=\"color: #e14d43;\">Increased product adoption<\/span><\/h3>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Customer Activation Management drives product adoption by creating engaging experiences and personalised incentives that motivate customers to explore and use a wider range of services.<\/span><\/p>\n\t<div id=\"gap-1370627412\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1370627412 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_753365913\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2023\/11\/Personalised-Insights-Financial-Management-22.png\" class=\"attachment-large size-large\" alt=\"Personalised Insights &amp; Financial Management (22)\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_753365913 {\n  width: 6%;\n}\n<\/style>\n\t<\/div>\n\t\n<h3 class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\" style=\"color: #e14d43;\">Creates profitable customers<\/span><\/h3>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Customer Activation Management ensures that customers fully adopt and utilise their banking products, increasing revenue opportunities and their lifetime value. By implementing CAM, banks can reduce churn, enhance loyalty, and ultimately drive sustainable profitability.<\/span><\/p>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:3.0em;margin-bottom:3.0em;max-width:50px;height:4px;background-color:rgb(218, 97, 77);\"><\/div>\n<h2><span style=\"color: #da614d;\">How can Customer Activation Management (CAM) help to drive profitability?<\/span><\/h2>\n\t<div id=\"gap-1414168958\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1414168958 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<p class=\"cvGsUA align-justify para-style-body direction-ltr\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Customer Activation Management is a strategic approach that improves customer activation and can impact a bank&#8217;s bottom line by increasing product usage, reducing churn, and optimising costs. It fosters long-term profitability by nurturing and maximising the value of customer relationships from the beginning. Customer Activation Management (CAM) can significantly drive profitability for banks by:<\/span><\/p>\n<ul>\n<li><span style=\"color: #e14d43;\">Increasing Product Adoption<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #555555;\">CAM ensures that customers actively engage with and adopt a wider range of banking products and services. This leads to increased fee income, interest revenue, and cross-selling opportunities.<\/span><\/p>\n<ul>\n<li class=\"cvGsUA align-justify para-style-body direction-ltr\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\" style=\"color: #da614d;\">Reducing Customer Churn<\/span><\/li>\n<\/ul>\n<p class=\"cvGsUA align-justify para-style-body direction-ltr\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">By proactively activating customers and providing personalised insights, CAM helps reduce customer attrition. Retaining existing customers is more cost-effective than acquiring new ones.<\/span><\/p>\n<ul>\n<li class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\" style=\"color: #da614d;\">Enhancing Cross-selling<\/span><\/li>\n<\/ul>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">CAM enables financial institutions to identify opportunities to cross-sell relevant products to active customers, thereby increasing revenue from existing customers.<\/span><\/p>\n<ul>\n<li class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\" style=\"color: #da614d;\">Improving Customer Loyalty<\/span><\/li>\n<\/ul>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Activating customers from the start and offering personalised experiences lays the groundwork for long-term loyalty. Loyal customers are more likely to stay with the bank and use its services over the long term.<\/span><\/p>\n<ul>\n<li class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\" style=\"color: #da614d;\">Creating Competitive Advantage<\/span><\/li>\n<\/ul>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Banks that implement CAM effectively can differentiate themselves in a crowded market, activating and retaining more customers and standing out from the competition.<\/span><\/p>\n<div class=\"row\"  id=\"row-123450775\">\n\n\t<div id=\"col-1403495039\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"is-divider divider clearfix\" style=\"margin-top:3.0em;margin-bottom:3.0em;max-width:50px;height:4px;background-color:rgb(218, 97, 77);\"><\/div>\n<h2><span class=\"OYPEnA text-decoration-none text-strikethrough-none\" style=\"color: #da614d;\">6 best practices for implementing Customer Activation Management<\/span><\/h2>\n\t<div id=\"gap-193068812\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-193068812 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-83277446\">\n\n\t<div id=\"col-1776142093\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h4><span style=\"color: #da614d;\">Start early in the journey<\/span><\/h4>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">It is not uncommon for financial institutions to focus solely on acquisition without thinking about activation. However, having the foresight around what you want your customers to do post-acquisition can be incredibly valuable and is a key part of any Customer Activation Management (CAM) approach. For CAM to yield its full effectiveness, activation must not be an afterthought; instead, it should be seamlessly integrated into the customer journey right from the start.<\/span><\/p>\n\t<div id=\"gap-1734759911\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1734759911 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<h4><span style=\"color: #da614d;\">Activation is not a one-time thing<\/span><\/h4>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">As previously noted, activation has traditionally been perceived as the initial instance where customers experience value from a product or service, limited to their onboarding journey. This traditional perspective is a significant factor contributing to the limited success of current activation methods. When implementing Customer Activation Management (CAM), it is crucial for banks to broaden their focus beyond the first valuable interaction. They should strive to establish and maintain regular, ongoing valuable interactions throughout the entire customer journey.<\/span><\/p>\n\t<div id=\"gap-1678417143\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1678417143 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<h4><span style=\"color: #da614d;\">Personalise Experiences<\/span><\/h4>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Personalisation is a critical element in the effective delivery of customer activation strategies. In today&#8217;s highly competitive banking landscape, one size no longer fits all. Customers expect tailored experiences that resonate with their unique needs and preferences. Personalisation enables banks to activate customers on an individual level, providing relevant content, product recommendations, and incentives that drive them to actively adopt and utilise banking products.<\/span> <span class=\"OYPEnA text-decoration-none text-strikethrough-none\">By understanding the customer&#8217;s journey and behaviour, banks can create a seamless and personalised activation process that not only captures their attention but also builds a sense of value and trust. This, in turn, fosters long-lasting customer relationships, boosts loyalty, and ultimately leads to increased profitability for the bank.<\/span><\/p>\n\t<div id=\"gap-364095501\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-364095501 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<h4><span style=\"color: #da614d;\">Integrate network effects<\/span><\/h4>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">To this day, banks rely heavily on word-of-mouth (WOM) recommendations, which account for a significant 50% of customer acquisition in the banking industry. People still seek referrals and references from their network, making referrals a cornerstone of any effective acquisition strategy.<\/span><\/p>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">At Moneythor, we advocate for taking referrals a step further. We believe there&#8217;s substantial value to the social and network effects of ongoing interactions between banking customers. To illustrate, we&#8217;ve introduced a model where, post initial acquisition, both the referrer or Existing To Bank (ETB) and referee or New To Bank (NTB) are continually presented with additional actions to undertake beyond the onboarding phase. Upon successful completion of subsequent milestones by both parties, rewarding incentives are extended to both, fostering a culture of continuous activation and benefit-sharing.<\/span><\/p>\n\t<div id=\"gap-494592408\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-494592408 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<h4><span style=\"color: #da614d;\">Smart incentives<\/span><\/h4>\n<p><span style=\"color: #555555;\">Incentives serve as a valuable tool in customer activation, but it&#8217;s not uncommon for banks to misapply them, either in timing or execution. To address this, a more effective approach involves incorporating elements of gamification and challenges. By offering smaller incentives upon the completion of each challenge or quests, banks can keep customers engaged and motivated over an extended period. This not only ensures that incentives are applied at the right moments but also spreads out the cost of these rewards, making the activation strategy more cost-effective in the long run. The result is a more sustainable and engaging approach to customer activation, aligning incentives with customer behaviour and driving long-term success for banks.<\/span><\/p>\n\t<div id=\"gap-350571869\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-350571869 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<h4><span style=\"color: #da614d;\">Engagement post-activation<\/span><\/h4>\n<p><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Just as initiating activation promptly after acquisition and onboarding is crucial, it&#8217;s equally imperative to maintain engagement post-CAM implementation. The average customer&#8217;s tenure with a<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\"> bank spans <\/span><a class=\"OYPEnA text-decoration-underline text-strikethrough-none\" draggable=\"false\" href=\"https:\/\/www.bankrate.com\/banking\/how-long-people-keep-their-checking-savings-accounts\/\" target=\"_blank\" rel=\"noopener\">17 years<\/a><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">,<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\"> signifying a considerable duration for sustained engagement. Therefore, it&#8217;s vital to establish long-term engagement strategies aimed at nurturing loyalty and ensuring customers remain actively involved throughout their extended banking journey.<\/span><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:3.0em;margin-bottom:3.0em;max-width:50px;height:4px;background-color:rgb(218, 97, 77);\"><\/div>\n<h2><span style=\"color: #da614d;\">Moneythor&#8217;s Customer Activation Management Platform<\/span><\/h2>\n\t<div id=\"gap-348064251\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-348064251 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Moneythor has launched its Customer Activation Management platform, a set of features designed to seamlessly integrate with a bank&#8217;s core systems. Our platform enables banks to effectively acquire and activate customers simultaneously, leading to increased product adoption and usage.<\/span><\/p>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">The CAM platform offers a range of features including referral management, vouchers, points and giftcards, cashback, challenges, and games.<\/span><\/p>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">We have seen first-hand having worked with clients on their activation strategies incredible results such as:<\/span><\/p>\n<ul>\n<li><strong><span class=\"OYPEnA text-decoration-none text-strikethrough-none\" style=\"color: #e14d43;\">85%<\/span><\/strong><\/li>\n<\/ul>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><strong><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">The rate of card activation amongst customers<\/span><\/strong><\/p>\n<ul>\n<li><strong><span class=\"OYPEnA text-decoration-none text-strikethrough-none\" style=\"color: #e14d43;\">15<\/span><\/strong><\/li>\n<\/ul>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><strong><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">The average number of transactions made by customers per month.<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"color: #e14d43;\"><strong><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">1.7 million<\/span><\/strong><\/span><\/li>\n<\/ul>\n<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><strong><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">The number of digital coupons redeemed.<\/span><\/strong><\/p>\n<p>Find out more about our <a href=\"https:\/\/www.moneythor.com\/customer-activation-management\/\">Customer Activation Management Platform here<\/a>.<\/p>\n\t<div id=\"gap-722936942\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-722936942 {\n  padding-top: 60px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1354520752\">\n\t\t<a class=\"\" href=\"#newsletter-subscription-blog\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"Subscribe to the Moneythor Newsletter\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_1354520752 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"whitepaper-download\"\n\t     class=\"lightbox-by-id lightbox-content mfp-hide lightbox-white \"\n\t     style=\"max-width:600px ;padding:40px\">\n\t\t<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n\/* ]]> *\/\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_42' >\n                        <div class='gform_heading'>\n                            <h2 class=\"gform_title\">Download Customer Activation Management Guide<\/h2>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>&quot;<span class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; se\u00f1ala los campos obligatorios<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_42'  action='\/es\/wp-json\/wp\/v2\/posts\/7323' data-formid='42' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_42' class='gform_fields top_label form_sublabel_above description_below validation_below'><div id=\"field_42_8\" class=\"gfield gfield--type-section gfield--input-type-section gsection field_sublabel_above gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Este campo est\u00e1 oculto cuando se visualiza el formulario\"><\/i><span>Este campo est\u00e1 oculto cuando se visualiza el formulario<\/span><\/div><h3 class=\"gsection_title\">Next Steps: Sync an Email Add-On<\/h3><div class='gsection_description' id='gfield_description_42_8'>To get the most out of your form, we suggest that you sync this form with an email add-on. To learn more about your email add-on options, visit the following page: (https:\/\/www.gravityforms.com\/the-8-best-email-plugins-for-wordpress-in-2020). 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