{"id":6241,"date":"2022-04-27T18:15:48","date_gmt":"2022-04-27T10:15:48","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=6241"},"modified":"2024-06-06T13:59:15","modified_gmt":"2024-06-06T05:59:15","slug":"centrarse-en-el-cliente-en-la-personalizacion-de-la-banca-minorista","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/es\/tecnologia\/banca-digital\/centrarse-en-el-cliente-en-la-personalizacion-de-la-banca-minorista\/","title":{"rendered":"Centramiento en el cliente en la banca minorista: personalizaci\u00f3n"},"content":{"rendered":"<p>Digital banks have been hailed as forerunners within an era of rapid technological advances, propelling new competition for incumbent banks to step up their game and digitalize with agility.<\/p>\n<p><a href=\"#whitepaper-download\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-6251 size-medium\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2022\/04\/KPMG-Download-to-Read-Later-429x600.png\" alt=\"Download To Read Later\" width=\"429\" height=\"600\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2022\/04\/KPMG-Download-to-Read-Later-429x600.png 429w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2022\/04\/KPMG-Download-to-Read-Later.png 500w\" sizes=\"auto, (max-width: 429px) 100vw, 429px\" \/><\/a><\/p>\n<p>Creating engaging, exciting, and seamless customer journeys is now vital for business survival, which places immense pressure for banks to innovate and build customer-centric solutions to meet evolving customer demands for better, engaging and more seamless customer experience (CX).<\/p>\n<p><a href=\"https:\/\/www.moneythor.com\/2020\/10\/30\/a-guide-to-personalisation-in-banking\/\" target=\"_blank\" rel=\"noopener\">Personalization<\/a> and <a href=\"https:\/\/www.moneythor.com\/solution\/add-modern-pfm-features-to-your-banking-app\/\" target=\"_blank\" rel=\"noopener\">personal financial management (PFM)<\/a> are driving forces behind customer-centricity within the financial services landscape today, elevating digital customer experiences beyond banking.<\/p>\n<p>Modern PFM solutions have the potential to power financial resilience globally and bring the next level of financial savviness to consumers.<\/p>\n<p>In this thought leadership whitepaper jointly published with KPMG, take a deeper dive into building a customer-centric banking model with PFM, and evaluate how <a href=\"https:\/\/www.moneythor.com\/2021\/09\/06\/enabling-digital-engagement-for-cimb-octosavers\/\" target=\"_blank\" rel=\"noopener\">a leading bank in ASEAN uses Moneythor&#8217;s personalization engine<\/a> to elevate their CX.<\/p>\n<p>To learn more, you may also be interested in our guide to <a href=\"https:\/\/www.moneythor.com\/2021\/04\/01\/pfm-solutions-for-banks\/\" target=\"_blank\" rel=\"noopener\">PFM Solutions for Banks<\/a> and <a href=\"https:\/\/www.moneythor.com\/contact\/\" target=\"_blank\" rel=\"noopener\">contact our team<\/a>.<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_504342064\">\n\t\t<a class=\"\" href=\"#newsletter-subscription-blog\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"Subscribe to the Moneythor Newsletter\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_504342064 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div 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