{"id":2392,"date":"2019-08-27T11:33:55","date_gmt":"2019-08-27T03:33:55","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=2392"},"modified":"2024-03-05T16:23:38","modified_gmt":"2024-03-05T08:23:38","slug":"autenticacion-fuerte-de-clientes-psd2","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/es\/opiniones-de-analisis\/autenticacion-fuerte-de-clientes-psd2\/","title":{"rendered":"Autenticaci\u00f3n s\u00f3lida del cliente | Banca Abierta"},"content":{"rendered":"<h2>\u00bfQu\u00e9 es la autenticaci\u00f3n reforzada de clientes?<\/h2>\n<p>La autenticaci\u00f3n reforzada de clientes o SCA es un nuevo requisito regulatorio que forma parte de la regulaci\u00f3n europea PSD2 Open Banking. Con su introducci\u00f3n, los clientes europeos deber\u00e1n proporcionar m\u00e1s informaci\u00f3n al comprar bienes o servicios en l\u00ednea. Actualmente, todo lo que se requiere es el n\u00famero de tarjeta del cliente, d\u00edgitos CVC y, en ocasiones, un c\u00f3digo de seguridad 3D o similar. La SCA implicar\u00e1 que se necesitar\u00e1n niveles adicionales de autenticaci\u00f3n en el momento del pago.<\/p>\n<p>Un concepto clave de la SCA es la autenticaci\u00f3n de dos factores, que requiere un segundo nivel de autenticaci\u00f3n antes de que se apruebe una transacci\u00f3n. Si bien muchos emisores de tarjetas han implementado una forma de autenticaci\u00f3n de dos factores (por ejemplo, 3D Secure, que requiere que se ingrese una contrase\u00f1a en una p\u00e1gina web separada despu\u00e9s de ingresar los datos de la tarjeta), la SCA requerir\u00e1 que los bancos reemplacen los m\u00e9todos actuales de autenticaci\u00f3n de dos factores y garanticen niveles m\u00e1s altos de seguridad.<\/p>\n<div class=\"column2\"><a href=\"https:\/\/moneythor.eo.page\/2f2jk\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"center\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2020\/08\/Download-Guide-in-Blog.png\" width=\"350\" height=\"400\" \/><\/a><\/div>\n<p>El flujo de autenticaci\u00f3n actual que ofrecen la mayor\u00eda de los bancos implica una redirecci\u00f3n web que ofrece una mala experiencia de usuario y es propensa a ataques de phishing. Seg\u00fan los requisitos de la SCA, el flujo de autenticaci\u00f3n actualizado debe incluir la menor cantidad de pasos adicionales y se han sugerido flujos alternativos que implican una redirecci\u00f3n integrada, desacoplada o de aplicaci\u00f3n a aplicaci\u00f3n en lugar de la redirecci\u00f3n web tradicional. La SCA tambi\u00e9n exigir\u00e1 que se proporcionen dos de los siguientes elementos para que se autentique una transacci\u00f3n:<\/p>\n<ul>\n<li>Algo que sabes, por ejemplo una contrase\u00f1a, un PIN o un dato personal.<\/li>\n<li>Algo que posees, por ejemplo, un tel\u00e9fono m\u00f3vil, un dispositivo port\u00e1til o un token<\/li>\n<li>Algo que eres, por ejemplo, una huella dactilar, rasgos faciales o patrones de voz.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2>Exenciones a la SCA<\/h2>\n<p>No todas las transacciones estar\u00e1n sujetas a la normativa SCA. Las transacciones de bajo valor y riesgo estar\u00e1n exentas de la introducci\u00f3n de los procesos SCA. Por ejemplo, cualquier transacci\u00f3n de menos de 30 \u20ac no requerir\u00e1 SCA, ni tampoco las transacciones en las que el n\u00famero medio de casos fraudulentos sea especialmente bajo. Los pagos recurrentes o las suscripciones tambi\u00e9n estar\u00e1n exentas despu\u00e9s del primer pago.<\/p>\n<p>Los clientes tambi\u00e9n tendr\u00e1n la opci\u00f3n de incluir en la lista blanca a determinados proveedores, lo que significa que no tendr\u00e1n que proporcionar SCA para cada transacci\u00f3n que completen con un proveedor incluido en la lista blanca.<\/p>\n<p>\u00a0<\/p>\n<h2>Lo bueno y lo malo de SCA<\/h2>\n<p>Para los comerciantes, los principales beneficios de introducir la SCA son la reducci\u00f3n del fraude, el aumento de la confianza entre los clientes, la agilizaci\u00f3n de los procesos y la disponibilidad de m\u00e1s opciones de pago. En general, deber\u00eda promover pagos en l\u00ednea m\u00e1s seguros y dar lugar a que se realicen m\u00e1s transacciones de comercio electr\u00f3nico.<\/p>\n<p>Sin embargo, se teme que, inicialmente, la SCA provoque un alto nivel de abandono de carritos de compra y de abandono de pagos. Los comerciantes deben introducir sistemas eficientes para cumplir con los nuevos requisitos y gestionar las expectativas de los clientes en relaci\u00f3n con el proceso de pago para reducir el abandono de pagos.<\/p>\n<p>\u00a0<\/p>\n<h2>\u00bfCu\u00e1ndo entra en vigor la SCA?<\/h2>\n<p>La SCA deb\u00eda entrar en vigor en toda Europa el 14 de septiembre de 2019, pero debido a la falta de preparaci\u00f3n de los proveedores de pagos y los minoristas, la Autoridad Bancaria Europea (ABE) permiti\u00f3 a los reguladores nacionales conceder una pr\u00f3rroga. El 17 de octubre de 2019, la ABE anunci\u00f3 que la nueva fecha l\u00edmite para la implementaci\u00f3n de la SCA es el 31 de diciembre de 2020.<\/p>\n<p><i>Publicaci\u00f3n de blog actualizada en agosto de 2020<\/i><\/p>\n<p>\u00a0<\/p>\n<p><style>\n .column2 {\n        float: right;\n        width: 50%;\n    }\n<\/style>\n<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_250341504\">\n\t\t<a class=\"\" href=\"#newsletter-subscription-blog\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"Suscr\u00edbete al bolet\u00edn de Moneythor\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_250341504 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>What is Strong Customer Authentication? Strong customer authentication or SCA is a new regulatory requirement that forms part of the wider European PSD2 Open Banking regulation. With its introduction, European customers will be required to provide more information when purchasing goods or services online. Currently all that is required is a customer\u2019s card number, CVC [&#8230;]\n","protected":false},"author":4,"featured_media":2394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7,279,66],"tags":[],"class_list":["post-2392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis-opinions","category-blog","category-open-banking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strong Customer Authentication | Open Banking | Moneythor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneythor.com\/es\/opiniones-de-analisis\/autenticacion-fuerte-de-clientes-psd2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strong Customer Authentication | Open Banking | Moneythor\" \/>\n<meta property=\"og:description\" content=\"What is Strong Customer Authentication? Strong customer authentication or SCA is a new regulatory requirement that forms part of the wider European PSD2 Open Banking regulation. With its introduction, European customers will be required to provide more information when purchasing goods or services online. Currently all that is required is a customer\u2019s card number, CVC [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.moneythor.com\/es\/opiniones-de-analisis\/autenticacion-fuerte-de-clientes-psd2\/\" \/>\n<meta property=\"og:site_name\" content=\"Moneythor\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moneythorhq\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-27T03:33:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-05T08:23:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2019\/08\/SCA-PSD2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Moneythor Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@moneythor\" \/>\n<meta name=\"twitter:site\" content=\"@moneythor\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Moneythor Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.moneythor.com\/analysis-opinions\/psd2-strong-customer-authentication\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.moneythor.com\/analysis-opinions\/psd2-strong-customer-authentication\/\"},\"author\":{\"name\":\"Moneythor Team\",\"@id\":\"https:\/\/www.moneythor.com\/#\/schema\/person\/5f04901cf5f9d32119d4454758600d01\"},\"headline\":\"Strong Customer Authentication | Open Banking\",\"datePublished\":\"2019-08-27T03:33:55+00:00\",\"dateModified\":\"2024-03-05T08:23:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.moneythor.com\/analysis-opinions\/psd2-strong-customer-authentication\/\"},\"wordCount\":508,\"publisher\":{\"@id\":\"https:\/\/www.moneythor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.moneythor.com\/analysis-opinions\/psd2-strong-customer-authentication\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2019\/08\/SCA-PSD2.jpg\",\"articleSection\":[\"Analysis &amp; 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