{"id":2122,"date":"2019-07-01T14:26:28","date_gmt":"2019-07-01T06:26:28","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=2122"},"modified":"2024-03-05T16:28:15","modified_gmt":"2024-03-05T08:28:15","slug":"que-es-la-ia-volver-a-lo-basico","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/es\/opiniones-de-analisis\/que-es-la-ia-volver-a-lo-basico\/","title":{"rendered":"\u00bfC\u00f3mo se utiliza la IA en la Banca Digital? | Banca Digital 101"},"content":{"rendered":"<p><span style=\"color: #808080;\"><em>Banca digital 101 es una serie de blogs centrada en definir y analizar algunos de los t\u00e9rminos clave utilizados en la banca moderna.<\/em><\/span><\/p>\n<h2>\u00bfQu\u00e9 es la inteligencia artificial (IA)?<\/h2>\n<p>La Inteligencia Artificial es un \u00e1rea de la inform\u00e1tica que tiene como objetivo crear m\u00e1quinas inteligentes que puedan funcionar y actuar como humanos. Las m\u00e1quinas impulsadas por IA tienen caracter\u00edsticas que les permiten resolver problemas, aprender, percibir y razonar.<\/p>\n<p>La inteligencia artificial est\u00e1 transformando la banca, pero \u00bfcu\u00e1les son las principales formas en que se utiliza en la banca digital?<br \/>\u00a0<\/p>\n<h2>\u00bfC\u00f3mo se utiliza la IA en la Banca Digital?<\/h2>\n<ul>\n<li>Detecci\u00f3n de fraude mejorada.<\/li>\n<\/ul>\n<ul>\n<li>Chatbots conversacionales.<\/li>\n<\/ul>\n<ul>\n<li>Procesos internos simplificados.<\/li>\n<\/ul>\n<ul>\n<li>Personalizaci\u00f3n basada en datos.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li>Detecci\u00f3n de fraude mejorada.<\/li>\n<\/ul>\n<p>La capacidad de la IA para analizar y categorizar datos significa que puede identificar r\u00e1pidamente patrones de comportamiento de los clientes que est\u00e1n fuera de lo com\u00fan, lo que puede permitir la detecci\u00f3n temprana de fraude o robo financiero.<\/p>\n<div class=\"column2\"><a href=\"https:\/\/moneythor.eo.page\/k8qzq\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"center\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2020\/08\/Download-to-Read-Other-blog-links.png\" width=\"350\" height=\"400\" \/><\/a><\/div>\n<ul>\n<li>Chatbots conversacionales.<\/li>\n<\/ul>\n<p>Los chatbots impulsados por IA tienen el potencial de brindar informaci\u00f3n contextual a la persona adecuada en el momento adecuado a trav\u00e9s de su canal preferido.<\/p>\n<ul>\n<li>Procesos internos simplificados.<\/li>\n<\/ul>\n<p>Una de las mayores ventajas de la IA gira en torno a la automatizaci\u00f3n del flujo de trabajo. La IA se puede utilizar para generar documentos, informes y auditor\u00edas, ahorrando tiempo a los empleados y proporcionando resultados de alta calidad.<\/p>\n<ul>\n<li>Personalizaci\u00f3n basada en datos.<\/li>\n<\/ul>\n<p>La IA y el aprendizaje autom\u00e1tico facilitan a los bancos el an\u00e1lisis y la comprensi\u00f3n de las preferencias de los clientes, permiti\u00e9ndoles ofrecer sugerencias, recomendaciones y ofertas personalizadas.<\/p>\n<p>\u00a0<\/p>\n<h2>\u00bfC\u00f3mo utiliza Moneythor la IA?<\/h2>\n<p>El motor Moneythor utiliza inteligencia artificial y aprendizaje autom\u00e1tico para transformar las experiencias de los clientes y hacer que sus interacciones con los canales digitales de los bancos sean simples, eficientes e inteligentes.<\/p>\n<p>Nuestra soluci\u00f3n aplica tecnolog\u00eda de inteligencia artificial para analizar, organizar y categorizar datos para descubrir tendencias, patrones y otros conocimientos importantes. Utilizando t\u00e9cnicas de ciencias del comportamiento, nuestro motor proporciona recomendaciones, alertas y empujones personalizados, contextuales y procesables.<\/p>\n<p>Nuestro motor impulsado por IA mejora la experiencia del cliente, aumenta la lealtad e impulsa los ingresos a trav\u00e9s del marketing contextual.<\/p>\n<p><i>Publicaci\u00f3n de blog actualizada en julio de 2020<\/i><\/p>\n<p>\u00a0<\/p>\n<p><style>\n .column2 {\n        float: right;\n        width: 50%;\n    }\n<\/style>\n<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_202444579\">\n\t\t<a class=\"\" href=\"#newsletter-subscription-blog\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"Suscr\u00edbete al bolet\u00edn de Moneythor\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_202444579 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Digital banking 101 is a blog series focused on defining and discussing some of the key terms used in modern-day banking. What is Artificial intelligence (AI)? Artificial Intelligence is an area of computer science that aims to create intelligent machines that can work and act like humans. AI powered machines have traits that allow them [&#8230;]\n","protected":false},"author":4,"featured_media":2123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7,279,64],"tags":[21,56,22],"class_list":["post-2122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis-opinions","category-blog","category-digital-banking","tag-artificial-intelligence","tag-digital-banking","tag-fintech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How is AI used in Digital Banking? | Digital Banking 101 | Moneythor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneythor.com\/es\/opiniones-de-analisis\/que-es-la-ia-volver-a-lo-basico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How is AI used in Digital Banking? | Digital Banking 101 | Moneythor\" \/>\n<meta property=\"og:description\" content=\"Digital banking 101 is a blog series focused on defining and discussing some of the key terms used in modern-day banking. What is Artificial intelligence (AI)? Artificial Intelligence is an area of computer science that aims to create intelligent machines that can work and act like humans. 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