{"id":2069,"date":"2019-05-28T12:00:08","date_gmt":"2019-05-28T04:00:08","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=2069"},"modified":"2024-03-05T16:30:30","modified_gmt":"2024-03-05T08:30:30","slug":"acceda-a-asesoramiento-y-analisis-sobre-las-tres-cosas-que-las-pymes-necesitan-de-sus-bancos","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/es\/opiniones-de-analisis\/acceda-a-asesoramiento-y-analisis-sobre-las-tres-cosas-que-las-pymes-necesitan-de-sus-bancos\/","title":{"rendered":"Las tres cosas que las pymes necesitan de los bancos digitales"},"content":{"rendered":"<p>Los nuevos participantes, las empresas emergentes de tecnolog\u00eda financiera, la regulaci\u00f3n gubernamental y los bancos desafiantes han cambiado el mercado bancario para las pymes. Los clientes de las pymes tienen m\u00e1s opciones que nunca y est\u00e1n empezando a recurrir a nuevos actores para obtener acceso a herramientas bancarias digitales sencillas y sin complicaciones y a asistencia financiera.<\/p>\n<p>Con m\u00e1s competencia y una base de clientes menos fiel, los bancos necesitan adaptar su oferta para las PYME para permanecer en el juego y mantener la lealtad de los clientes.<\/p>\n<p>\u00a0<\/p>\n<h2>\u00bfQu\u00e9 necesitan las PYMES de los bancos digitales?<\/h2>\n<ul>\n<li>Acceso a financiaci\u00f3n.<\/li>\n<\/ul>\n<ul>\n<li>Asesoramiento en materia bancaria.<\/li>\n<\/ul>\n<ul>\n<li>An\u00e1lisis de sus cuentas para planificaci\u00f3n financiera.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>Al implementar las herramientas digitales correctas, los bancos pueden mejorar la experiencia bancaria de las PYME y construir de manera rentable una base de clientes leales y comprometidos.<\/p>\n<ul>\n<li>Acceso a financiaci\u00f3n.<\/li>\n<\/ul>\n<p>Es bien sabido que las PYME suelen tener dificultades para acceder a financiaci\u00f3n. Adem\u00e1s, el proceso de solicitud de pr\u00e9stamos suele ser laborioso, con muchos papeles y puede llevar semanas o incluso meses para su aprobaci\u00f3n. En el caso de la mayor\u00eda de las PYME, sus finanzas se gestionan mes a mes y tienen muy poco margen de error o de gasto excesivo. Sin acceso a financiaci\u00f3n, las PYME pueden tener dificultades para implementar planes, ampliar su negocio o, en el peor de los casos, mantener el negocio a flote.<\/p>\n<p>Para los bancos tampoco es f\u00e1cil, <a href=\"https:\/\/www.forbes.com\/sites\/forbesfinancecouncil\/2018\/10\/25\/what-percentage-of-small-businesses-fail-and-how-can-you-avoid-being-one-of-them\/#44bc2b5043b5\" target=\"_blank\" rel=\"noopener\">Cuando alrededor del 50% de las peque\u00f1as empresas desaparecen en sus primeros 5 a\u00f1os<\/a>Puede resultar arriesgado para los bancos aprobar solicitudes sin los niveles de documentaci\u00f3n necesarios para demostrar la seguridad actual y el potencial futuro de una PYME. La dificultad de las PYME para proporcionar documentaci\u00f3n de flujo de efectivo o prueba de ingresos es una de las principales razones por las que se rechazan sus solicitudes de pr\u00e9stamo.<\/p>\n<p>Los bancos pueden facilitar el acceso a la financiaci\u00f3n a las pymes y a ellos mismos integrando soluciones en su software de banca digital que puedan hacer un seguimiento sencillo del flujo de caja y ofrecer una visi\u00f3n general de la situaci\u00f3n financiera de un cliente en forma de panel de control. De este modo, las pymes pueden acceder f\u00e1cilmente a la informaci\u00f3n que necesitan para sus solicitudes de pr\u00e9stamos.<\/p>\n<ul>\n<li>Asesoramiento en materia bancaria.<\/li>\n<\/ul>\n<p>Dirigir una peque\u00f1a o mediana empresa puede ser una tarea abrumadora. Los l\u00edderes de estas organizaciones suelen desempe\u00f1ar m\u00faltiples funciones y dirigir muchas de las de la empresa. Su tiempo es escaso y valioso, y necesitan un apoyo y un asesoramiento sencillos y transparentes por parte de su banco.<\/p>\n<p>Los recursos limitados por parte de los bancos hacen que ofrecer servicios de asesoramiento especializado sea cada vez m\u00e1s dif\u00edcil y menos com\u00fan. Los bancos pueden sortear este problema ofreciendo opciones de autoservicio convenientes y digitalizadas.<\/p>\n<p>Por ejemplo, ofrecer asesoramiento y herramientas de alfabetizaci\u00f3n financiera digital puede brindar a las PYME la asistencia personalizada que necesitan y guiarlas sobre lo que se debe y no se debe hacer en la banca para PYME, explic\u00e1ndoles la jerga y haciendo que el proceso sea m\u00e1s comprensible.<\/p>\n<p>Los bancos tambi\u00e9n pueden facilitar la planificaci\u00f3n financiera. Al ofrecer sistemas de gastos y presupuestos dentro de las aplicaciones bancarias, las pymes pueden recibir notificaciones que las alerten sobre posibles gastos excesivos o les aconsejen optimizar el capital de trabajo cuando sea necesario. Con esto, las pymes obtienen una visi\u00f3n m\u00e1s clara de su situaci\u00f3n actual y toman mejores decisiones financieras para el futuro.<\/p>\n<p>Muchos bancos tambi\u00e9n est\u00e1n empleando herramientas de servicio basadas en inteligencia artificial para gestionar de forma rentable estas relaciones con las pymes. Estas capacidades, incluidos los chatbots, pueden actuar como un soporte las 24 horas del d\u00eda para las pymes, respondiendo a sus consultas con respuestas personalizadas y basadas en datos basados en informaci\u00f3n sobre las cuentas.<\/p>\n<ul>\n<li>An\u00e1lisis de sus cuentas para planificaci\u00f3n financiera.<\/li>\n<\/ul>\n<p>Las pymes necesitan informaci\u00f3n clara sobre sus finanzas y flujo de caja actuales. Esta informaci\u00f3n es crucial para el funcionamiento diario de su negocio. Ofrecer herramientas personalizadas basadas en datos, como previsiones predictivas de flujo de caja, alertas proactivas de pr\u00f3ximos pagos, informaci\u00f3n sobre divisas e informaci\u00f3n financiera sobre comercio y cadena de suministro puede hacer que la experiencia bancaria sea m\u00e1s sencilla y f\u00e1cil de usar para las pymes.<\/p>\n<p>Los bancos tambi\u00e9n pueden utilizar este an\u00e1lisis de transacciones basado en datos para brindar orientaci\u00f3n oportuna sobre productos a las PYME y ofrecer de manera proactiva nuevos productos y servicios que necesitan, cuando los necesitan.<\/p>\n<p>Las peque\u00f1as y medianas empresas tienen el potencial de ofrecer retornos atractivos para los bancos, pero para defender y hacer crecer este segmento, los bancos necesitan brindar una experiencia de banca digital para pymes cuidadosamente dise\u00f1ada, personalizada, transparente y escalable.<\/p>\n<p><i>Publicaci\u00f3n de blog actualizada en julio de 2020<\/i><br \/>\u00a0<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_68386340\">\n\t\t<a class=\"\" href=\"#newsletter-subscription-blog\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"Suscr\u00edbete al bolet\u00edn de Moneythor\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_68386340 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>New entrants, FinTech startups, government regulation and challenger banks have changed the SME banking market. SME customers have more choice than ever and are starting to look towards new players to get access to simple and uncomplicated digital banking tools and financial support. With more competition and a less sticky customer base, banks need to [&#8230;]\n","protected":false},"author":4,"featured_media":2077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7,279,64],"tags":[],"class_list":["post-2069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis-opinions","category-blog","category-digital-banking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Three Things SMEs Need from Digital Banks | Moneythor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneythor.com\/es\/opiniones-de-analisis\/acceda-a-asesoramiento-y-analisis-sobre-las-tres-cosas-que-las-pymes-necesitan-de-sus-bancos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Three Things SMEs Need from Digital Banks | Moneythor\" \/>\n<meta property=\"og:description\" content=\"New entrants, FinTech startups, government regulation and challenger banks have changed the SME banking market. SME customers have more choice than ever and are starting to look towards new players to get access to simple and uncomplicated digital banking tools and financial support. With more competition and a less sticky customer base, banks need to [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.moneythor.com\/es\/opiniones-de-analisis\/acceda-a-asesoramiento-y-analisis-sobre-las-tres-cosas-que-las-pymes-necesitan-de-sus-bancos\/\" \/>\n<meta property=\"og:site_name\" content=\"Moneythor\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moneythorhq\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-28T04:00:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-05T08:30:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2019\/05\/SME-Blog-Post-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1195\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Moneythor Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@moneythor\" \/>\n<meta name=\"twitter:site\" content=\"@moneythor\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Moneythor Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.moneythor.com\/analysis-opinions\/access-advice-and-analysis-the-three-things-smes-need-from-their-banks\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.moneythor.com\/analysis-opinions\/access-advice-and-analysis-the-three-things-smes-need-from-their-banks\/\"},\"author\":{\"name\":\"Moneythor Team\",\"@id\":\"https:\/\/www.moneythor.com\/#\/schema\/person\/5f04901cf5f9d32119d4454758600d01\"},\"headline\":\"The Three Things SMEs Need from Digital Banks\",\"datePublished\":\"2019-05-28T04:00:08+00:00\",\"dateModified\":\"2024-03-05T08:30:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.moneythor.com\/analysis-opinions\/access-advice-and-analysis-the-three-things-smes-need-from-their-banks\/\"},\"wordCount\":670,\"publisher\":{\"@id\":\"https:\/\/www.moneythor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.moneythor.com\/analysis-opinions\/access-advice-and-analysis-the-three-things-smes-need-from-their-banks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2019\/05\/SME-Blog-Post-Image.jpg\",\"articleSection\":[\"Analysis &amp; 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SME customers have more choice than ever and are starting to look towards new players to get access to simple and uncomplicated digital banking tools and financial support. 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