{"id":10141,"date":"2025-09-20T17:52:31","date_gmt":"2025-09-20T09:52:31","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=10141"},"modified":"2026-03-31T17:59:40","modified_gmt":"2026-03-31T09:59:40","slug":"old-mutual-moneythor-banca-digital-om-bank","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/es\/presione-soltar\/old-mutual-moneythor-banca-digital-om-bank\/","title":{"rendered":"Old Mutual y Moneythor aportan servicios bancarios digitales m\u00e1s significativos a OM Bank."},"content":{"rendered":"<div class=\"row\"  id=\"row-1891701027\">\n\n\t<div id=\"col-1929138805\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p><span data-contrast=\"auto\">Lanzar un banco digital no se trata solo de crear una experiencia m\u00f3vil fluida, sino de dar a los clientes una raz\u00f3n para volver, interactuar con regularidad y sentirse respaldados en su vida financiera cotidiana.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Eso es exactamente lo que Old Mutual se propuso lograr con el lanzamiento de <strong>Banco OM<\/strong>.Adem\u00e1s de una propuesta moderna y centrada en los dispositivos m\u00f3viles, el objetivo era impulsar una fuerte adopci\u00f3n y un compromiso sostenido desde el primer d\u00eda.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Para lograrlo, OM Bank se asoci\u00f3 con Moneythor para integrar funciones personalizadas de gesti\u00f3n financiera en la experiencia de banca digital. Los clientes pueden beneficiarse de una visualizaci\u00f3n m\u00e1s clara de las transacciones, una categorizaci\u00f3n m\u00e1s inteligente, el seguimiento del flujo de caja, previsiones a futuro, informaci\u00f3n personalizada sobre gastos, herramientas de presupuestaci\u00f3n, funciones para establecer objetivos y alertas oportunas.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">El resultado es una experiencia de banca digital que va m\u00e1s all\u00e1 de las transacciones b\u00e1sicas. En lugar de simplemente mostrar saldos y pagos, la aplicaci\u00f3n est\u00e1 dise\u00f1ada para convertir los datos financieros en informaci\u00f3n \u00fatil, orientaci\u00f3n proactiva e interacciones cotidianas m\u00e1s relevantes.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Para los clientes, esto se traduce en una experiencia bancaria m\u00e1s \u00fatil, intuitiva y personalizada, que convierte las transacciones cotidianas en una valiosa orientaci\u00f3n financiera. Para OM Bank, ha contribuido a generar un impulso inmediato desde su lanzamiento., <strong>dar soporte a una tasa de incorporaci\u00f3n de clientes de aproximadamente 3.000 nuevos clientes por d\u00eda h\u00e1bil.<\/strong> y contribuyendo a una base de 284.000 clientes este a\u00f1o, con <strong>62% utilizando activamente el banco<\/strong>. En conjunto, estos resultados ponen de manifiesto c\u00f3mo la interacci\u00f3n digital personalizada puede fortalecer la adopci\u00f3n, profundizar la lealtad y construir relaciones a largo plazo con los clientes desde el principio.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Esta colaboraci\u00f3n refleja una transformaci\u00f3n m\u00e1s amplia en la banca digital. Los clientes esperan cada vez m\u00e1s algo m\u00e1s que comodidad. Exigen asistencia pertinente en el momento oportuno, brindada de forma sencilla, r\u00e1pida y realmente \u00fatil.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">El lanzamiento de OM Bank por parte de Old Mutual muestra c\u00f3mo se ve esto en la pr\u00e1ctica: una experiencia de banca digital dise\u00f1ada no solo para facilitar las transacciones, sino para crear m\u00e1s valor con cada interacci\u00f3n.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":26,"featured_media":10142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[285],"tags":[],"class_list":["post-10141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"yoast_head":"<!-- This site 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