{"id":10050,"date":"2025-12-09T23:41:08","date_gmt":"2025-12-09T15:41:08","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=10050"},"modified":"2025-12-09T23:41:08","modified_gmt":"2025-12-09T15:41:08","slug":"caso-practico-de-la-campana-de-temporada-de-okb","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/es\/caso-de-estudio\/caso-practico-de-la-campana-de-temporada-de-okb\/","title":{"rendered":"Caso pr\u00e1ctico de OKB | Impulsando la participaci\u00f3n con una campa\u00f1a de Halloween gamificada"},"content":{"rendered":"<section class=\"section\" id=\"section_671267200\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-1748939236\">\n\n\t<div id=\"col-1767003183\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p><strong>OKB<\/strong><strong>(El Banco Ogaki Kyoritsu, Ltd.)<\/strong><strong>,<\/strong> Cliente de Moneythor y banco regional en Jap\u00f3n, explora continuamente formas innovadoras de conectar con sus clientes a trav\u00e9s de sus canales digitales. Este Halloween, el banco aprovech\u00f3 la plataforma Moneythor para lanzar una campa\u00f1a gamificada de temporada: la Campa\u00f1a de Recolecci\u00f3n de Dulces de Halloween.<strong>, <\/strong>llevando diversi\u00f3n festiva directamente a sus usuarios mientras fomenta la interacci\u00f3n activa con la aplicaci\u00f3n del banco.<\/p>\n<p>La campa\u00f1a ofreci\u00f3 una experiencia l\u00fadica e interactiva: los usuarios pod\u00edan recolectar dulces virtuales al interactuar con recomendaciones personalizadas, combinando la gamificaci\u00f3n con la distribuci\u00f3n de contenido impulsada por inteligencia artificial de Moneythor.<\/p>\n<p>A diferencia de las notificaciones push t\u00edpicas, el juego ofrec\u00eda un recorrido de participaci\u00f3n de varios pasos, desde ver la recomendaci\u00f3n, abrir los detalles y jugar el juego activamente, lo que brindaba a los usuarios una sensaci\u00f3n de progreso y recompensa.<\/p>\n<p>La campa\u00f1a gener\u00f3 una gran participaci\u00f3n desde el principio. Un impresionante 50% de quienes vieron el juego hicieron clic para ver los detalles. El impulso continu\u00f3 a partir de entonces: 57% de los usuarios que hicieron clic continuaron jugando, lo que result\u00f3 en 6867 jugadores \u00fanicos y m\u00e1s de 31\u00a0000 partidas en total. Estas tasas de conversi\u00f3n resaltan no solo el atractivo de la tem\u00e1tica de temporada, sino tambi\u00e9n la eficacia del formato interactivo para impulsar una mayor participaci\u00f3n de los usuarios.<\/p>\n<p>Adem\u00e1s, el sentimiento de los usuarios fue muy positivo: el 41% de los clientes que jugaron el juego le dieron una reacci\u00f3n positiva (\u201cme gusta\u201d).<\/p>\n<p>Los comentarios destacaron altos niveles de satisfacci\u00f3n del usuario, confirmando que la combinaci\u00f3n de tem\u00e1tica estacional, dise\u00f1o de juego interactivo y recomendaciones personalizadas crearon una experiencia atractiva para el cliente.<\/p>\n<div class=\"video video-fit mb\" style=\"padding-top:56.25%;\"><p><iframe loading=\"lazy\" title=\"\ud83c\udf83 C\u00f3mo OKB impuls\u00f3 la participaci\u00f3n con una campa\u00f1a gamificada de Halloween\" width=\"563\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/gTYhSrr7R1s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<p><strong>Conclusiones clave:<\/strong><\/p>\n<ol>\n<li>La gamificaci\u00f3n impulsa la participaci\u00f3n: convertir las recomendaciones en experiencias interactivas aumenta significativamente la participaci\u00f3n activa.<\/li>\n<li>La relevancia estacional es importante: alinear las campa\u00f1as con eventos culturales como Halloween capta la curiosidad y el entusiasmo de los usuarios.<\/li>\n<\/ol>\n<p>La Campa\u00f1a de Recolecci\u00f3n de Dulces de Halloween de OKB demuestra c\u00f3mo los bancos pueden ir m\u00e1s all\u00e1 de los mensajes financieros tradicionales para deleitar y fidelizar a sus clientes. Al combinar la personalizaci\u00f3n basada en IA con la gamificaci\u00f3n festiva, OKB no solo fortaleci\u00f3 su relaci\u00f3n con sus clientes, sino que tambi\u00e9n sent\u00f3 las bases para futuras campa\u00f1as de temporada en banca digital.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_671267200 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":10052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[284,10],"tags":[],"class_list":["post-10050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OKB Case Study | Driving Engagement With A Gamified Halloween Campaign | Moneythor<\/title>\n<meta name=\"description\" content=\"OKB worked with Moneythor to bring a fun, seasonal twist to their app with the Halloween Candy Collection Campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneythor.com\/es\/tecnologia\/caso-practico-de-la-campana-de-temporada-de-okb\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OKB Case Study | Driving Engagement With A Gamified Halloween Campaign | Moneythor\" \/>\n<meta property=\"og:description\" content=\"OKB worked with Moneythor to bring a fun, seasonal twist to their app with the Halloween Candy Collection Campaign.\" \/>\n<meta property=\"og:url\" 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