{"id":10004,"date":"2025-08-27T15:07:27","date_gmt":"2025-08-27T07:07:27","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=10004"},"modified":"2025-09-29T15:10:00","modified_gmt":"2025-09-29T07:10:00","slug":"radio-bfm-malasia-personalizacion-al-estilo-netflix-para-bancos","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/es\/compania\/radio-bfm-malasia-personalizacion-al-estilo-netflix-para-bancos\/","title":{"rendered":"BFM Radio Malasia: Personalizaci\u00f3n al estilo Netflix para bancos"},"content":{"rendered":"<p>El director ejecutivo de Moneythor, Martin Frick, se uni\u00f3 recientemente a BFM Radio Malasia para analizar el papel cada vez mayor de la personalizaci\u00f3n en la banca y c\u00f3mo la inteligencia artificial est\u00e1 transformando la interacci\u00f3n con el cliente.<\/p>\n<p>En la entrevista, Martin explor\u00f3 la idea de <em>banca profunda<\/em> \u2014 ir m\u00e1s all\u00e1 de las simples transacciones para brindar a los clientes experiencias relevantes, proactivas y personalizadas que realmente aporten valor a sus finanzas. Explic\u00f3 c\u00f3mo las herramientas basadas en IA permiten a los bancos ofrecer estas experiencias a gran escala, a la vez que fortalecen las relaciones con los clientes.<\/p>\n<p>La conversaci\u00f3n tambi\u00e9n abord\u00f3 la propia trayectoria de Moneythor: desde m\u00e1s de una d\u00e9cada como startup de r\u00e1pido crecimiento hasta convertirse en una empresa fintech sostenible y escalable que presta servicios a bancos de todo el mundo.<\/p>\n<p>Escuche la entrevista completa en <a href=\"https:\/\/www.bfm.my\/content\/podcast\/netflix-style-personalisation-for-banks-but-why\">Sitio web de BFM Radio<\/a> Para escuchar las opiniones de Martin sobre:<\/p>\n<ul>\n<li>La evoluci\u00f3n de la banca digital y la personalizaci\u00f3n<\/li>\n<li>Formas pr\u00e1cticas en que los bancos pueden aprovechar la IA para brindar un mejor servicio a los clientes<\/li>\n<li>El viaje de crecimiento de Moneythor y lo que nos depara el futuro<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Moneythor CEO Martin Frick recently joined BFM Radio Malaysia to discuss the growing role of personalisation in banking and how artificial intelligence is reshaping customer engagement. In the interview, Martin explored the idea of deep banking \u2014 moving beyond simple transactions to provide customers with relevant, proactive, and personalised experiences that truly add value to [&#8230;]\n","protected":false},"author":11,"featured_media":10005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[12,298],"tags":[],"class_list":["post-10004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BFM Radio Malaysia: Netflix-Style Personalisation for Banks | Moneythor<\/title>\n<meta name=\"description\" content=\"Moneythor CEO Martin Frick recently joined BFM Radio Malaysia to discuss the growing role of personalisation in banking.\" \/>\n<meta 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